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Watch this Ferrari guru turn a piece of burnt metal into millions

CNBC Robert Frank

CNBC Host Robert Frank interviews Wayne Obry, owner of Motion Products, Inc.

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Ferrari Guru turns rust into millions


Meet the Ferrari guru who does extreme makeovers on some of the rarest Ferraris on the planet.

 You might not expect billionaires to be lining up in their private jets to fly into Neenah, Wis., but they are. The man they want to meet with is Wayne Obry, one of the top Ferrari restorers in the country. There are very few things in the world that money can't buy, but it cannot get your Ferrari to the front of the line at Wayne's garage—even if you're a billionaire.

"Just because you have a couple of bucks, you can influence what we're doing? You can change the commitments I've made to my other billionaire customers? Doesn't happen," Wayne explained.

But Wayne's restorations are so good, his clients don't mind the wait. Wayne is a Ferrari magician. He can turn junkyard-worth hunks of metal into multimillion-dollar award-winning works of art.

Wayne is a humble guy and doesn't like to talk about money, but the average cost for a full restoration can be half a million dollars or more. Most collectors bring their Ferraris to Wayne for restoration because it's their hobby ... they aren't looking to flip the car for a profit.

But, one of Wayne's restorations, a 1953 Ferrari 340/375 MM recently sold at auction for $12.8 million—that's a pretty hefty pay out ... even for the super rich.

—By CNBC's Jessi Joseph.

Welding at Motion Products, Inc.
Ferrari bare metal
Ferrari Buck

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